The Interactive Marketing and Advertising Awards will not be run for the foreseeable future.
The IMAAs were launched by new media age in 2004, to recognise and celebrate the best use of the internet, mobile and interactive TV for marketing and advertising. They championed campaigns on the basis of their effectiveness, on how well they achieved their business objectives and the return on investment they delivered. These same criteria form the basis for new media age’s flagship awards, the new media age Effectiveness Awards.
The new media age Effectiveness Awards are the UK’s longest established awards for interactive media, and after the 2008 IMAAs, the decision was taken to reintegrate the two. The re-introduction of marketing as part of the new media age Effectiveness Awards’ remit means they now offer the most comprehensive view of the best work being done in the sector.
Details of past IMAA winners can still be found on this site; for details of the new media age Effectivess Awards past and present, click here.
Michael Nutley
Editor-in-Chief, new media age